HI ! I AM
Anju Banthia
AI-driven Experience Designer with 18+ years crafting intuitive, scalable, human-centered digital products across global enterprises. I lead design strategy, drive execution excellence, and integrate Generative AI into UX processes — partnering with cross-functional, cross-geography teams to turn business challenges into elegant, measurable design solutions.
Currently — Experience Design Architect, Capgemini
Education & Certifications
Foundations
Education
Advanced Programme for Marketing Professionals(APMP), 2014
Indian Institute of Management Calcutta
Mass Communication, 2006
Bharatiya Vidya Bhavan’s, Mumbai
Multimedia & Web Development
ZedC A of ZIL S (Zee Interactive Learning System)
Bachelor of Arts, 2005
University of Calcutta
Certifications
- Capgemini Certified Architect L2
- Certified SAFe Architect
- Certified BL AC
- Design Thinking & Innovation, IIT Bombay
- CUA (HFI) classes attended
- Introduction to UX WRITING
- Fundamentals of Visualization with Tableau
- IBM Enterprise Design Thinking Practitioner
- Agile meets design thinking
- Connected Manager Program
- Agile Software Development - University of Minnesota
Experience
18 Years Across Three Roles
UX Designer — Healthcare / Provider Data Management
A 24-person UX team (US & India) redesigning complex provider credentialing workflows into an intuitive, scalable digital platform — simplifying data management, improving operational efficiency, and enabling seamless coordination across a healthcare ecosystem.
Responsibilities
UX Design Consultant — Healthcare / Pharma Analytics
Led UX across a portfolio of enterprise analytics and reporting platforms — spanning finance dashboards, scientific engagement tracking, content utilization, and omnichannel analytics — unifying fragmented reporting ecosystems into a single scalable, insight-driven design system used by stakeholders from CEO/CFO level down to operational analysts.
Responsibilities
- Led end-to-end UX for multiple analytics platforms across diverse business domains
- Defined and implemented an enterprise reporting design system for standardization
- Designed persona-based journeys (executives, analysts, operational teams)
- Transformed complex datasets into dashboards with drill-down, filtering, self-service analytics
- Automated reporting workflows (e.g. monthly PowerPoint generation), cutting manual effort and errors
- Enabled real-time, live-connected dashboards to increase data transparency and trust
Led UX for an enterprise Power BI platform at Johnson & Johnson unifying data from multiple systems into a scalable content-analytics solution, with persona-based dashboards driving actionable insight and reducing manual reporting effort.
Independently owned all print collateral end-to-end (brochures, press ads, hoardings, flyers) and led print production for South City Mall events and campaigns, including stage design, Flash presentations, and email marketing.
Researched and defined monthly design themes, then creatively developed competitive e-cards for the US target audience within company brand parameters.
Skills, Methodologies & Tools
Frameworks I Design With
Research & Discovery
- User Research
- User Scenarios
- User Requirements
Empathy & Understanding
- Empathy Mapping
- Personas
- Journey Mapping
Analysis & Strategy
- Critical Thinking
- Problem Solving
- Data Analytics
- Data Visualization
Accessibility
- Accessible Design
- Accessibility
- Assessment
Design & Prototyping
- User Flows
- Wireframes
- Prototypes
- Design System
Tools
- Figma
- Adobe XD
- Photoshop
- Illustrator
- Sketch
- Miro
- PowerPoint
- Tableau
Selected Work
Case Studies That Moved The Needle
Certifications
Collaborations
Workshops
Accolades / Appreciations
Community Contributions
External Connects
Hackathons
Associated With
AI & Design Thought Leadership
Beyond The Screen
Knowledge Sharing Session
Knowledge Sharing Sessions (KSS) Conducted for the Larger Team
Successfully conducted the following Knowledge Sharing Sessions (KSS) to promote continuous learning, enhance UX capabilities, and foster knowledge exchange across the team:
- Drawing Parallels Between UX Laws and Indian Street Food
- Green UX
- Data Visualization
- The Science Behind Designing Dashboards
- Wireframing with Balsamiq
- Storytelling: Developing Your Storytelling Skills to Elevate Your Brand
- Awesome Truth About Personal Branding and Business
- Anticipatory Design
- Dark Patterns in UX
- Design Thinking Workshop
- Draw Your Dream and Tell a Story
- Creative Canvas: UX Writing
- Public Speaking
- UI/UX Trends 2020
Key Focus Areas: UX Design Principles, User Research, Design Thinking, Data Visualization, UX Writing, Personal Branding, Storytelling, Communication Skills, Ethical Design Practices, and Sustainability in Design.
Mentoring & Community
- Delivered 15 Diversity & Inclusion sessions for organizational new hires
- Ran technical and UX trainings on UI/UX trends, dashboards & data visualization, storytelling, GenAI in UX, and sustainability
- Active participant in research on Focused Attention Meditation to enhance creativity and innovation
- Core team member, Mumbai Wekare Team
- Mentor, “Enlight – Educate to Empower” program supporting girl-child education
- Featured Writer, Women in Delivery — wrote an article on navigating tough times titled “Not today, cancer! Our WiD hero Anju Banthia on hope and courage.”