Hi, I'm Anju Banthia
I’m passionate about Design Thinking and the techniques that transform a customer’s need into a human-centered innovative product solution. Enjoy making products and technology usable, enjoyable, and accessible for humans, bridging the gap between the user, development teams, and key business stakeholders.
I love showing up as a Design Leader with a clear vision to craft engaging user experiences. Believe in upscaling on relevant skills.
Strengths
Employee Empathy
UX writing for a great experience
Microcopy UX Research
Ideation/Brainstorming
Wireframes
Problem solving approach
Conducting Workshops
Storytelling (Basics)
Seeking For
Work with leaders with Vision
Career Growth
Work life balance
Great work environment
Meaningful work
Curious About
To design better User interface
Learning how to Simplify Decision Making
Enhance Accessibility
Improve User Satisfaction
A Journey in UX /UI Design
Experience Design Architect
Capgemini
Feb 2010 - Present
User & Customer Research Techniques – User Interviews, Data Analysis, Competitive Analysis
UX Assessment & Testing Techniques – Expert Review, Heuristic Evaluation, Design Audits
Product & Experience Design – Design workshop, Journey Map, Empathy Mapping, Persona, Information Architecture, Design Concept, Wireframe & Interactive Prototype– Adobe CC, Adobe XD, Figma, Zeplin, Photoshop, Balsamiq, Sketch, Keynote.
- Collaborate with UX director, UX designers, product managers, developers, and other shareholders to understand project goals and user need
- Instil a culture of learning, research, and Design Thinking across the team
- Decide on the flow of screens, information, and user interactions to
- Conduct user research in collaboration with the UX team to shape information structures and navigation systems at
- Lead the creation of user personas, user flows, and customer journey maps
- Develop wireframes, interactive prototypes, and information architecture to create intuitive interfaces
- Nurture a positive, creative, and inclusive atmosphere that encourages collaboration with constructive and respectful feedback
- Work with development and design teams to ensure the implementation is smooth and error free
- Evangelize user experience methodologies and best practice
- Make products more accessible and inclusive
- Analyse the use of website content and design
- Ensure consistency and adherence to UX best practices across all digital touchpoints
- Utilizes best practices and knowledge of internal or external business issues to improve products or services
- Contribute in communities both external and internals
- Drive Automation in the UX process and advocate innovation
Creative Visualiser
South City Projects
March 2008 - October 2009
- Analyze and evaluate the theme for the month.
- Thorough Research on the recent designs pertaining to Theme
- Creatively develop the competitive E-Cards that engage the TG in US, as per the parameters laid down by the company
Designer
IntraSoft Technologies Ltd.
June 2006 - March 2008
- Independently responsible for all print collaterals right from ideation to execution stage E.g: Brochure, Press AD, Hoarding, flyer etc…
- Handling all the print related work for events and campaigns for South City Mall like Stage Designing, Flash PPT, and Emailer and many more.
🏆 Accolades 5 Awards
Q4 2020
CLAP
Q1 2021
Q4 2010
2016
🎤 Community Contribution
Writing Development journey
2023
2020
2015
